Frase

Key facts: Frase is an SEO content platform: type a search query and it analyses the top-ranking pages, then builds a content brief with headings, questions and topics to cover, and drafts article text against that brief. It also offers document editing and an AI chat assistant for research.

Plans: Frase is a paid service with a trial available, and plans priced by documents, users and features. Check the official pricing page, as document limits differ by plan.

Best for: content teams and SEOs producing articles designed to rank. Watch out: matching the top results is not the same as beating them — original reporting, examples and expertise still decide whether a page earns its ranking.

Pros

• Analyses top-ranking pages for a query and builds a content brief with headings, questions and topics to cover.
• Drafts article text against that brief, with document editing and an AI chat assistant for research.
• Keeps SEO content work in one workflow, from SERP research to draft.

Watch out for

• Matching the top results is not the same as beating them. Original reporting, examples and expertise still decide rankings.
• AI drafts need editing for accuracy, voice and originality before publishing.
• Document limits differ by plan, so high-volume teams should check allowances before committing.

Best for

Best for: content teams and SEOs producing articles designed to rank. Who should skip it: writers who need original reporting tools rather than SERP-based briefs, or anyone publishing AI drafts without editing.

Pricing

Frase is a paid service with a trial available, and plans priced by documents, users and features. Check the official pricing page, as document limits differ by plan.

FAQs

What does Frase do first? It analyses the top-ranking pages for your query.

What is in a brief? Headings, questions and topics to cover, drawn from the SERP research.

Does it write the article? It drafts article text against the brief, which you then edit.

Is there a free plan? Frase is paid with a trial available. Check the official pricing page for current plans.