Copy.ai

Key facts: Copy.ai is an AI copywriting platform for sales and marketing teams: it generates ad copy, emails, social posts and product descriptions, and its newer “workflows” chain steps together — for example, researching a prospect, then drafting a personalised outreach email from the findings.

Plans: Copy.ai has a free plan with limited credits, and paid Starter, Advanced and Enterprise plans that raise limits and add workflow automation and team features. The free plan covers occasional copywriting well.

Best for: small marketing and sales teams that need a lot of short-form copy fast. Watch out: generic outputs need editing for brand voice, and the workflow features only shine once you feed them good data. Who should skip it: teams that need long-form, deeply reported writing rather than high volumes of short-form copy.

Pros

• Generates ad copy, emails, social posts and product descriptions fast
• Workflows chain steps together, for example researching a prospect then drafting personalised outreach from the findings
• Built for sales and marketing teams producing lots of short-form copy
• Free plan covers occasional copywriting

Watch out for

• Generic outputs need editing for brand voice
• Workflow features only shine once you feed them good data

Pricing

Copy.ai has a free plan with limited credits, and paid Starter, Advanced and Enterprise plans that raise limits and add workflow automation and team features. The free plan covers occasional copywriting well.

FAQs

What can Copy.ai write? Ad copy, emails, social posts and product descriptions, plus personalised outreach through workflows.

What are Copy.ai workflows? Chained steps, for example researching a prospect and then drafting a personalised outreach email from the findings.

Is there a free plan? Yes, a free plan with limited credits covers occasional copywriting.