Clay

Key facts: Clay combines data from more than 100 providers with AI agents that research companies and people, score leads and write personalised outreach, all inside a spreadsheet-like workspace called a table. It integrates with CRMs and email tools so enriched lists flow straight into outbound campaigns.

Plans: Clay is a paid platform with a trial for new users, and tiered plans priced by credits and features. Check the official pricing page for current pricing before budgeting — credit costs vary by data source.

Best for: sales and growth teams building targeted prospect lists at scale. Watch out: enrichment quality depends on the sources you pick, and cold outreach must comply with spam and privacy rules in every market you target.

Pros

• Enriches lead lists from more than 100 data sources in one spreadsheet-like workspace.
• AI agents research companies and people, score leads and write personalised outreach.
• Integrates with CRMs and email tools, so enriched lists flow straight into outbound campaigns.

Watch out for

• Enrichment quality depends on the sources you pick. Poor sources produce poor lists.
• Cold outreach must comply with spam and privacy rules in every market you target.
• Credit costs vary by data source, so large lists can get expensive without careful budgeting.

Best for

Best for: sales and growth teams building targeted prospect lists at scale. Who should skip it: small teams with a short, well-known prospect list, or anyone unwilling to manage outreach compliance.

Pricing

Clay is a paid platform with a trial for new users, and tiered plans priced by credits and features. Check the official pricing page for current pricing before budgeting, as credit costs vary by data source.

FAQs

What is Clay used for? Building enriched prospect lists: research, scoring and personalised outreach inside a table workspace.

Where does the data come from? More than 100 providers, combined with AI agents that research companies and people.

Does it connect to my CRM? Yes, it integrates with CRMs and email tools so enriched lists flow into outbound campaigns.

What drives the cost? Credits and features by tier, with credit costs varying by data source.