Apollo.io

Key facts: Apollo.io combines a database of hundreds of millions of business contacts with prospecting filters, email sequences, a dialer and CRM integrations, so sales teams can find leads, verify contact details and run outreach from one platform.

Plans: Apollo.io has a free plan with 75 credits a month for testing the database and basic outreach. Basic costs $49 per user a month billed annually ($65 monthly), Professional $79 billed annually ($99 monthly), and Organisation $119 billed annually with a three-seat minimum. Credits control how much data you can reveal and export each month.

Best for: B2B sales teams and founders doing their own outreach. Watch out: credits expire each cycle, so a plan only pays off if you actually use the monthly allowance — and outreach still needs a good message, not just a good list.

Pros

• A database of hundreds of millions of business contacts with prospecting filters.
• Email sequences, a dialer and CRM integrations cover outreach end to end in one platform.
• Contact details can be verified before outreach begins.
• A free plan lets you test the database and basic outreach.

Watch out for

• Credits expire each cycle, so a plan only pays off if you actually use the monthly allowance.
• Outreach still needs a good message, not just a good list.
• Data quality varies by contact, so verify key details before a high-stakes approach.

Best for

B2B sales teams and founders doing their own outreach. Who should skip it: teams that already have a clean in-house lead list and only need a sending tool.

Pricing

Per the page's own text: the free plan includes 75 credits a month; Basic costs $49 per user a month billed annually ($65 monthly); Professional costs $79 billed annually ($99 monthly); Organisation costs $119 billed annually with a three-seat minimum. Credits control how much data you can reveal and export each month, so check the official pricing page for current terms.

FAQs

What does Apollo.io combine? A large B2B contact database with prospecting filters, sequences, a dialer and CRM integrations.

How do credits work? They control how much data you can reveal and export each month, and they expire each cycle.

Is there a free plan? Yes, with 75 credits a month for testing the database and basic outreach.

Does a good list guarantee replies? No, outreach still needs a good message, not just good data.