Sora

Key facts: Sora is OpenAI’s video generation model, which turns a text prompt — or an image plus a prompt — into a short video clip with coherent characters, camera movement and scene changes. It is reached through the Sora app and through ChatGPT, depending on your plan and region, and its clips have become a staple of short-form and social content.

Plans: Sora is not a standalone free product: access comes through OpenAI subscriptions, with generation limits set by plan. Check the official Sora page for current availability in your country before planning a project around it.

Best for: creators who want cinematic AI footage from a sentence, and marketers storyboarding ideas quickly. Watch out: clips are short, physics and hands still glitch, and availability and limits change with OpenAI’s rollout.

Pros

• Turns a text prompt, or an image plus a prompt, into a short video clip.
• Clips have coherent characters, camera movement and scene changes.
• Reached through the Sora app and through ChatGPT, depending on plan and region.
• A staple of short-form and social content, and handy for storyboarding ideas quickly.

Watch out for

• Clips are short, so it is not a long-scene filmmaker.
• Physics and hands still glitch.
• Availability and limits change with OpenAI's rollout, so check before planning a project around it.

Best for

Creators who want cinematic AI footage from a sentence, and marketers storyboarding ideas quickly. Who should skip it: filmmakers who need long coherent scenes, or anyone in a region where availability is not confirmed.

Pricing

Sora is not a standalone free product: access comes through OpenAI subscriptions, with generation limits set by plan. Check the official Sora page for current availability in your country before planning a project around it.

FAQs

What does Sora make? Short video clips from a text prompt, or an image plus a prompt.

How do I access it? Through the Sora app and through ChatGPT, depending on your plan and region.

What still glitches? Physics and hands still glitch, and clips are short.

Is it a standalone free product? No, access comes through OpenAI subscriptions, with generation limits set by plan.