Recraft

Key facts: Recraft is an AI image generator built for designers rather than casual prompters: it generates raster and vector images, keeps a consistent brand style across a set, and offers fine control over position, colour and composition. Its vector output is a genuine differentiator — logos and illustrations that stay editable instead of flattening into pixels.

Plans: Recraft is free to start with daily credits, and paid plans add more generations, higher resolution and commercial licensing. The free tier is enough to judge its style control.

Best for: brand designers, illustrators and marketing teams who need consistent visuals, not one-off pretty pictures. Watch out: its learning curve is steeper than a one-box generator, and style consistency needs a few tries to dial in.

Pros

• Generates raster and vector images, with vector output that stays editable instead of flattening into pixels.
• Keeps a consistent brand style across a set of images.
• Offers fine control over position, colour and composition.
• Free to start with daily credits, enough to judge its style control.

Watch out for

• Its learning curve is steeper than a one-box generator.
• Style consistency needs a few tries to dial in.
• More generations, higher resolution and commercial licensing sit on paid plans.

Best for

Brand designers, illustrators and marketing teams who need consistent visuals, not one-off pretty pictures. Who should skip it: casual users who just want one quick image.

Pricing

Recraft is free to start with daily credits, and paid plans add more generations, higher resolution and commercial licensing. The free tier is enough to judge its style control. Check the official pricing page for current pricing.

FAQs

What makes Recraft different? It is vector-first, so logos and illustrations stay editable instead of flattening into pixels.

Can it keep a brand style consistent? Yes, it keeps a consistent brand style across a set.

Is there a free tier? Yes, free to start with daily credits.

Is it instant to master? No, its learning curve is steeper than a one-box generator, and style consistency takes a few tries.