Looka

Key facts: Looka designs logos from your industry, style preferences and company name, then lets you refine colours, fonts, layouts and symbols in an editor. The result can become a full brand kit with business cards, social templates and a brand guidelines document.

Plans: Designing logos on Looka is free to try; downloading logo files and brand kits is paid, with logo packages from around $20 and a brand kit subscription for ongoing assets. Check the official pricing page for current package prices.

Best for: new businesses that need a presentable identity without hiring a designer. Watch out: AI logos can look generic — customise the mark and check it works at small sizes before committing to it everywhere.

Pros

• Designs logos from your industry, style preferences and company name, then lets you refine colours, fonts, layouts and symbols in an editor.
• The result can become a full brand kit with business cards, social templates and a brand guidelines document.
• Designing is free to try, so you can see options before paying anything.
• Fast route to a presentable identity for a new business without hiring a designer.

Watch out for

• AI logos can look generic: customise the mark and check it works at small sizes before committing to it everywhere.
• Downloading logo files and brand kits is paid, even though designing is free to try.
• A brand kit subscription is an ongoing cost, not a one-time purchase.

Best for

New businesses that need a presentable identity without hiring a designer. Who should skip it: established brands that need a bespoke, fully custom identity.

Pricing

Designing logos is free to try; downloading logo files and brand kits is paid, with logo packages from around $20 and a brand kit subscription for ongoing assets. Check the official pricing page for current package prices.

FAQs

How does Looka design a logo? From your industry, style preferences and company name, with an editor for refining colours, fonts, layouts and symbols.

What is a brand kit? Business cards, social templates and a brand guidelines document built from your logo.

Is it free? Designing is free to try; downloading logo files and brand kits is paid.

Will my logo look unique? Not automatically. AI logos can look generic, so customise the mark and test it at small sizes.