Backlane
Manage your marketplaces from ChatGPT and Claude, via MCP.
Key facts: Backlane launched on Product Hunt on November 3, 2026 as an MCP server for eCommerce and marketplaces. Connect your seller accounts with Claude, ChatGPT, Cursor or VS Code, then check product launches, find data errors and spot advertising potential, right in the AI chat. It covers OTTO Market listings, orders and ads, Kaufland stock, orders and Buybox, and Mirakl marketplaces such as home24 and Decathlon.
Plans: Fully free during the open beta, for a limited time. Check the official site for pricing after the beta.
Best for: eCommerce teams who manage marketplaces and want their AI assistant to check the numbers. Who should skip it: sellers on marketplaces Backlane does not cover yet.
Pros
- Brings your marketplace day into the AI chat, via MCP with Claude, ChatGPT, Cursor or VS Code
- Covers OTTO, Kaufland and Mirakl marketplaces, with listings, orders, stock and ads
- Checks product launches, data errors, ROAS and price limits in plain language
- Fully free during the open beta, for a limited time
Watch out for
- Open beta pricing ends at some point: paid plans are not published yet
- Coverage is limited to the marketplaces it integrates with
- The site is German-first, with an English version available
Best for
eCommerce teams who manage marketplaces and want their AI assistant to check the numbers. Who should skip it: sellers on marketplaces Backlane does not cover yet, or anyone who wants a published price list before trying it.
Pricing
Fully free during the open beta, for a limited time. Check the official site for pricing after the beta.
FAQs
What is Backlane? An MCP server for eCommerce and marketplaces: connect your seller accounts and manage them from Claude, ChatGPT, Cursor or VS Code.
Which marketplaces does it cover? OTTO Market, Kaufland and Mirakl marketplaces such as home24 and Decathlon.
What can I ask it to check? Product launches, data errors, ROAS, price limits and product data, in plain language.
Is it free? Yes, fully free during the open beta, for a limited time.
Try it on the official website — pricing and availability are confirmed there.
Visit Backlane→