AXL

Key facts: AXL launched on Product Hunt on November 8, 2026. It is an AI-native sales and marketing platform: websites, CRM, marketing, booking and payments in one place, with a built-in AI assistant. Connect ChatGPT, Codex or Claude through MCP and your AI gets 1,200+ sales and marketing actions: build a demo signup page, send new leads a welcome email, put AI chat on the page, and set up an AI receptionist to answer calls. Its lead-scoring model was trained on 1M deals and weighs 300 parameters per lead. AXL takes 0% of your sales.

Plans: Free: $0, no card, with 500 contacts, 5,000 emails and 5,000 messages a month, plus 500 AI credits. Paid plans start at $49 a month (Starter), then $149 (Growth), $349 (Scale) and $699 (Pro) a month, with published overage rates. Your payment provider still charges its own processing fees.

Best for: AI product founders doing their own go-to-market with no sales team. Who should skip it: anyone who already has a CRM and marketing stack they are happy with.

Pros

• Free plan with 500 contacts, 5,000 emails and 5,000 messages a month, no card
• 1,200+ sales and marketing actions your own AI can run through MCP
• One platform for pages, CRM, email, chat, booking, payments and AI calls
• AXL takes 0% of your sales, and every plan price and overage rate is public

Watch out for

• Paid plans climb fast once you outgrow the free limits: $49 to $699 a month
• Lead-scoring claims come from the maker, not outside tests
• A young platform, so the MCP actions need your AI to drive them well

Best for

AI product founders doing their own go-to-market with no sales team. Who should skip it: anyone who already has a CRM and marketing stack they are happy with, or a team that does not use ChatGPT, Claude or Cursor.

Pricing

Free: $0, no card (500 contacts, 5,000 emails, 5,000 messages/month). Paid from $49/month (Starter), $149 (Growth), $349 (Scale), $699 (Pro). AXL takes 0% of sales.

FAQs

What is AXL? An AI-native sales and marketing platform for AI product founders: pages, CRM, email, chat, booking and payments in one place, with an AI assistant and MCP access.

What is free? The Free plan is $0 with no card: 500 contacts, 5,000 emails and 5,000 messages a month, plus 500 AI credits.

What can my AI do through MCP? Over 1,200 sales and marketing actions: build pages, send welcome emails, add AI chat, set up an AI receptionist, and work with your lead data.

Does AXL take a cut of my sales? No. AXL takes 0% of your sales; your payment provider still charges its own processing fees.