InVideo vs Lumen5 (2026): the prompt-to-video agent or the unlimited blog-to-video studio?
InVideo is the prompt-to-video platform: an AI agent plans, generates and edits a video from one prompt, using generative models such as Seedance and Veo 3.1 plus a timeline editor, with a free plan and Starter from $20 a month. Lumen5 is the original blog-to-video tool: paste an article or script and it builds a captioned social video from stock footage, with a free plan and Basic from $19 a month billed annually.
| InVideo | Lumen5 | |
|---|---|---|
| Free tier | Free plan with weekly credits, watermarked exports | Free plan with 5 videos a month, 2-minute maximum, Lumen5 branding |
| Paid tier | Starter $20 a month ($10 billed annually) for 400 credits; Plus $60 ($30 annual) for 2,000 credits; Max $150 ($75 annual) for 5,000 credits — all per seat | Basic $29 a month ($19 billed annually), 720p; Starter $79 ($59 annual) with 1080p and 50M-plus stock assets; Pro $199 ($149 annual) |
| Best for | Creators who want an AI agent to plan, generate and edit a video from one prompt, with generative models built in | Marketers turning blog posts into captioned social videos, at unlimited volume |
| Standout strength | A prompt-to-video agent with access to generative models (Seedance, Veo 3.1, Kling) plus a timeline editor — the closest thing to a one-prompt video studio | Unlimited videos on every paid plan, a huge stock library, and AI voiceover minutes included from Basic |
| Watch out for | Credits do not roll over, InVideo can change credit costs without notice, and a minute of Pro-mode generative video costs about 80 credits — the Starter plan's 400 credits buy little generative video | Basic stops at 720p, AI voice minutes are allocated per year not per month, and the output has a stock-footage look |
InVideo wins when the video does not exist yet: a prompt, a script or a URL in, and a finished video out, with generative visuals from Seedance, Veo 3.1 or Kling where stock footage would look generic. Its Plus plan at $60 a month ($30 billed annually) buys 2,000 credits — about 25 minutes of Pro-mode generative video — which is a genuinely useful monthly allowance for a creator. Lumen5 wins when the source is a blog post and the destination is social: its workflow is built around turning written content into a captioned video in minutes, and every paid plan allows unlimited videos, so volume is never the constraint.
The pricing models make the comparison tricky — InVideo sells credits, Lumen5 sells unlimited videos per plan — but the practical difference is clear. If you publish a lot of short social videos from written content, Lumen5's unlimited model is the better deal, and its Basic plan at $19 a month billed annually is the cheaper entry. If you want generative video — original visuals made from a prompt rather than stock footage — InVideo is the only one of the two that does it, and its Plus plan at $30 a month billed annually is the honest entry point, because Starter's 400 credits run out in about five minutes of Pro-mode generation.
Sources: official pricing pages and 2026 comparison coverage. InVideo listing · Lumen5 listing