Framer vs Figma (2026): publish a real website or design a product together?
Framer is a design canvas that publishes real, live websites, with hosting, CMS and AI built in. Figma is the collaborative product-design tool where teams design apps and interfaces together in the browser, with clickable prototypes and developer handoff.
| Framer | Figma | |
|---|---|---|
| Free tier | Free plan on a Framer subdomain, with 500 AI credits to try | Free Starter plan with unlimited drafts and limited AI credits |
| Paid tier | Basic from $10 a month billed annually per site | Professional from $16 a month billed annually per full editor seat |
| Best for | Designers and marketers who want a live marketing site from their design | Product teams designing apps and interfaces together |
| Standout strength | Design, publish and host in one place — the prototype IS the website | Multiplayer design, components and developer inspect that whole teams rely on |
| Watch out for | It is a website builder, not a product-design system with component libraries | Per-seat pricing adds up fast for a team, and the free plan caps team files |
Framer wins when the end goal is a live website: a landing page, a portfolio, a marketing site. You design it, publish it, and it is live — no handoff, no rebuild. Figma wins when the end goal is a product: an app interface designed by a team, with components, prototypes and specs developers can inspect.
They overlap less than they appear to. A solo designer shipping a marketing site should start with Framer's free plan. A product team designing an app should start with Figma. Many designers use both: Figma for the product, Framer for the site that sells it.
Sources: official pricing pages and 2026 comparison coverage. Framer listing · Figma listing
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